We’ve all heard the accusations: ‘Valentine’s Day is a commercial holiday designed to get us to spend more money!’.But, once upon a time, Valentine’s Day was celebrated with enthusiasm! If you’ve ever wondered why Valentine’s Day is celebrated, or better yet, why roses in particular have become the traditional Valentine's symbol, then you’re in the right place. Where it allegedly all began You might have heard of someone called Saint Valentine. Well, the identity of Saint Valentine isn’t officially confirmed – but this historical figure is the influence of Valentine’s Day.