Longing for a person, place, or time in life is a universal experience—and whether it’s salt water, vanilla perfume, or a dish your grandmother used to cook when you’d visit, getting a hint of a particular scent is powerful enough to instantly transport you to a different place or time. This makes scent the perfect avenue for evoking a sense of nostalgia—and creating new memories—in your home.
With candles formulated to represent entire states, experiences (from hiking to book clubs), and fictional places (Barbie’s Dreamhouse), Homesick specializes in capturing a moment and translating it into a scent. Established in 2016, the company’s founders started with their home states—and quickly found that people related to their feelings of missing where they grew up.
“That really resonated with the audience that they were going after, and obviously people could share that connection of missing home,” says Lauren McCord, general manager at Homesick. “Everyone is homesick for something or someone or some memories that are special to them at some point.”
Science offers an explanation for why smell can elicit these feelings more than any other sense (i.e. it has the longest evolutionary history), but in basic terms, scent passes through to your brain extremely quickly.
“With lawns being cut, for example,” McCord says. “Fresh-cut grass, like that smell, takes me back to summer camp immediately, where I’m spending time in the grass and rolling around, jumping out of the lake and laying in the grass, and watery notes mixing with grass can bring [that memory] to life.”
The candle company’s recent drop, four additions to their MLB collection (Citi Field, Truist Park, Minute Maid Park, and Citizens
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