FoodTok Favorite Keith Lee Created a New Pizza Hut Pie

03.05.2024 - 14:19 / bhg.com / Sharon Greenthal

Pizza Hut

Everyone has their favorite way to eat pizza, and Keith Lee is no exception. If TikTok's most popular food critic approves of a certain pie, you know it'll be good—and now you can try it out for yourself. Partnering with the social media star, Pizza Hut is bringing his favorite 'za to customers.

Lee, one of Forbes’ 30 Under 30 creators, has grown a massive (and massively-loyal) fanbase on the social media platform, with over 16 million followers. He and his family travel the country reviewing take-out food from restaurants, often changing the trajectory of small businesses due to the “Keith Lee Effect,” since his audience takes his genuine recommendations to heart.

Once a professional fighter, Lee found his calling during the pandemic, when he began making cooking videos. Four years later, he's been nominated by the NAACP for Outstanding Social Media Personality. Now, Lee is bringing his go-to pizza to Pizza Hut—the FamiLEE Community Pizza, featuring pepperoni and bacon toppings.

Pizza Hut

«I am blessed to team up with Pizza Hut for the FamiLEE Community Pizza, and I'm excited to support causes that hit close to home,» Lee said in a statement. «This partnership is all about sharing love through food, bringing communities together, and doing what we truly feel is supposed to be done within our space.» Lee and Pizza Hut are donating $50,000 to Southfield ANT and Oak Hills High School, where he and his wife Ronni went.

Lee's fans were thrilled to learn of this collaboration. And while the pizza itself sounds delicious, it's his generosity toward independent restaurants and communities that spurred the most comments on his TikTok announcing the partnership.

«Keith Lee is everything we need in this world we need to