All Signs Are Pointing to the Vampire Aesthetic Being Huge in 2024

16.12.2023 - 14:44 / bhg.com / Cori Sears

As the year comes to a close and we look back on the biggest pop culture moments, Olivia Rodrigo’s sophomore album Guts is top of mind. After the success of her debut album Sour, expectations were high—and Rodrigo delivered.

The album, which features the popular single “Vampire,” reflects the growing pains Rodrigo experienced personally and artistically over the past few years through an angsty atmosphere represented both lyrically and in the album’s aesthetic. Guts feels more moody, dark, and gothic than Sour. Like many other micro-aesthetics that popped up throughout the year (hello Barbiecore, tomatocore, and culinarycore), it inspired a new punchy, purple-tinged aesthetic we’re calling the vampire aesthetic. 

If you’re feeling hungry for this moody aesthetic, we have you covered. Here’s what you need to know about incorporating the vampire aesthetic into your home decor this year, according to experts.

To keep your vampire-inspired decor from looking flat and two-dimensional, experts recommend creating a color palette that incorporates multiple tones rather than just one or two. Yes, this aesthetic is purple-tinged, but adding other colors creates contrast and depth. Try pairing black and purple with hints of red (like Rodrigo’s iconic red lipstick), similar shades like blue, or other shades like pink or white. 

Don’t be afraid to mix in lighter hues, too. For this particular aesthetic, Andre Kazimierski, CEO of Improovy Painters, recommends against dark purple wall colors.

“A lighter purple accentuated with darker touches in trim and decor can accomplish this look and atmosphere really well,” he says.

Stick to muted tones (like lavender, mauve, green-blue) and earthy shades rather than bright and bold hues. When