If you love something, make it flat—that’s how the saying goes, right? When it comes to flat croissants, at least, that’s definitely the case. We all know (and love) the classic flaky croissant, but bakeries and home chefs have taken the pastry to new heights (or lows?) by flattening it and frying it to make it even crispier.
This Is Sherwin-Williams's First-Ever Loneliest Color
03.05.2024 - 14:11 / bhg.com / Sophia Beams
Sherwin-Williams
We (understandably) only really celebrate trending and popular home paint colors—especially during Color of the Year season. But now, Sherwin-Williams is looking to add a new trend to their palette.
The paint brand decided to create a way to feature overlooked colors and give a nod to shades that just don’t get enough love. It officially launched a new campaign called The Loneliest Color, in collaboration with Harlem couturier Dapper Dan.
The title goes to Kingdom Gold, a deep yellow color with green undertones. It's Sherwin-Williams’s least popular color—millions of gallons of paint are sold each year across their top neutral-colored hues, but Kingdom Gold has sold under 11,000 gallons of paint since its initial launch (which was 14 years ago).
Despite those disparaging stats, Sherwin-Williams and Dapper Dan have worked to help buyers reimagine their spaces with Kingdom Gold. To add a striking statement color and refresh a room’s energy, Sherwin-Williams Director of Color Marketing Sue Wadden recommended working with small decor accents like throw pillows or artwork.
Sherwin-Williams
“Incorporating gold into a color collection is about finding the right balance and harmony with existing hues, the mood, the space, the light, and the desired impact,” Wadden said in a press release. “With a unique hue like Kingdom Gold SW 6698 (137-C5), make spaces personal, and experiment with variations of complementary colors, textures, and decorative pieces."
The bold shade also works for accent walls or larger spaces that need a little extra vibrancy. It’s perfect for dopamine decor and has plenty of eye-catching complementary colors that have the power to completely transform your space.
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