The Behr Color of the Year 2025 Is Red Rumors

21.08.2024 - 14:21 / bhg.com / Lauren Phillips

Behr

As the list of picks and predictions for Color of the Year 2025 grows, we’re seeing an unexpected trend—that there is no real trend. And the just-announced Behr Color of the Year 2025 pick, Rumors, continues the non-trend: Behr’s Rumors is a striking red that both conveys a sense of nostalgia and fits neatly into some of today’s top decor looks, including soft luxury and the buzzy unexpected red theory.

While Rumors fits into several wider decor trends, it continues the recent streak we’re seeing of color trends—specifically, 2025 color of the year predictions—going in very different directions. While we’ve never quite seen unanimity, in years past, there’s been some consensus, with a handful of different paint companies and color authorities picking similar colors, often different shades of white or blue. This year (though we’re still early in the color of the year race), predictions are wide-ranging, with blue and green picks and now, with the Behr Color of the Year 2025 announced August 21, a red.

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“We landed on rumors as this really approachable, versatile red that coordinates nicely with colors that people already have in their home,” Erika Woelfel, vice president of color and creative services at BEHR Paint, tells Better Homes & Gardens.

A throwback to red kitchens and dining rooms of the ’90s, Rumors is a bold red. Unlike the cherry red of decades past, though, Rumors has brown undertones, which help ground the color and give it a more nature-inspired feel than other red hues. The color is reminiscent of the famed California redwoods or love-it-or-hate-it rich Georgia clay—while you might not immediately associate red with nature, Rumors does really lean into its organic roots.

Behr

“Red has always been a