Peony Is the 2024 Flower of the Year, According to 1-800-Flowers

16.12.2023 - 14:43 / bhg.com / Sophia Beams

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Every year, the experts at 1-800-Flowers select one flower and one plant to feature based on symbolism, popularity, and projected trends. And the wait for 2024 is over—the flower delivery company just revealed their picks. Now, you can get ahead of next year’s floral trends, and be inspired just in time for gifting season.

2024’s flower of the year is the soft and gorgeous peony, a bloom that was selected for its starring role in popular bridal bouquets and frequent use in gifted arrangements. It’s a sweet-scented flower that works overtime to bring a fresh, floral scent to any space. The strength of the scent depends on the flower’s variety, but the peonies that are most commonly selected tend to smell the strongest.

“Looking ahead to 2024, we’ve selected the peony and philodendron as our Flower and Plant of the Year to help our customers express themselves, bring joy, and cultivate meaningful connections with the important people in their lives,” Abhay Patel, 1-800-Flowers brand president, said in a press release. “Peonies, with their vibrant and delicate petals, are the perfect gesture for romantic and celebratory occasions, while the philodendron with its striking foliage, inspires plant and decor enthusiasts to bring nature indoors.”

The most well-loved peony colors are light pink and white, with these hues reigning supreme in the bridal industry. When it comes to gifts, pink and red prove most popular, but peonies offer a wide color range to choose from.

The beauty of the peony bouquet is that, unlike other arrangements, it's often composed entirely of peonies—all in different sizes and stages of bloom. Some arrangements feature enormous, fluffy petals in their most bold flowering stage alongside others