Strawflower (Xerochrysum bracteatum) is also known as everlasting flower, immortelle and paper daisy. Strawflower plants have an upright habit and branching flower stems topped with many-petalled blooms to 8cm across. Hardy annuals, strawflowers bloom abundantly from summer into autumn, in shades of red, pink, yellow, orange, purple and white. The naturally dry texture of the blooms makes them an excellent choice as cut flowers to use fresh, or in dried arrangements that will last for years. Strawflower grows quickly and easily from seed and lasts for one growing season only.